![]() Prime Video’s Reacher had the highest retention rate at 58%. Seven of the 10 shows with the highest retention rate released episodes in bulk as opposed to weekly or in two parts. That’s compared to a 41% retention rate for shows with a weekly release. The average retention rate between premiere and finale viewership (based on viewership within the first 50 days) for bulk release shows was 47%. New viewership drops off quicker, because there isn’t as much momentum built between the episodes - even for shows like Wednesday, which captured the cultural zeitgeist for quite some time.īut Samba also found that bulk release shows are more likely to retain their initial fans throughout the season. This phenomenon is much less likely to happen with bulk release shows, since they fuel a binge model of viewing. Samba coins them the “slow burn winners,” because the ongoing buzz surrounding the weekly episode prompted more people to watch.Īccording to Samba, the average lift between premiere and total viewership for the eight weekly release shows within the 20 shows analyzed was 119%. Tulsa King and Euphoria are other examples of shows that more than doubled their tune-in between the premiere episode and total viewership across all episodes. Samba said 13 billion will go towards streaming TV ad services 12 billion come from advertisers buying third-party data and 8 billion is spent on activating data to inform TV advertising. This is because bulk-release shows like Wednesday drove new viewership at a lower rate than weekly releases like HotD. In that case, HotD reached a total of 16.3M households across all episodes, compared to Wednesday‘s 12.2M. Download 1,253 Samba Logo Stock Illustrations, Vectors & Clipart for FREE or amazingly low rates New users enjoy 60 OFF. 1 show of the year when it comes to de-duplicated household viewership across all episodes (which means re-watching isn’t taken into account). However, House of the Dragon remains the No. Disney Entertainment Co-Chair Dana Walden And ESPN Chairman Jimmy Pitaro On Spectrum Carriage Deal: "This Is The Future Of Our Business"
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